A bunch of steps are inevitable to make a WordPress website SEO compatible. Some steps outlined below have been made with WordPress version 3.5 in mind.
Since a bigger part of SEO is Conversion Rate Optimization or CRO it is legitimate to pay focus on search engines so that traffic flows to your website.
Content is King
In the process of making a WordPress website SEO friendly, it must be ensured that the quality of content is superb. The content should be informative, educative and/or entertaining. All other ancillary efforts besides the content are is frills in making the content more appealing and easier for people and search engines to use them.
Making WordPress website SEO friendly is easier than performing basic, technical SEO stuff. Ultimately SEO is what you do on your website to make it perform better with a heightened appeal to search engines and people of the physical world.
Attaining Core Objectives
The basic idea of making a WordPress site SEO-friendly is optimizing it for conversions. Since all websites have some common objectives efforts are called for to bring around a WordPress site closer to those technical objectives including..
Speed up your WordPress
A nifty little plugin can make a wordpress website faster. A couple of htaccess speed hacks and a CDN subscription can make it fast. A WordPress site with a better speed can make it popular as visitors stay longer and help in increasing the conversion rate.
Optimize Site Architecture
There must be a drastic redo of the site architecture or information architecture before creating the content. Plan out the categories around which you have try. Better limit the number of categories to less than Ten. Optimized information architecture will be nicely categorized in a symmetrical pyramid where the content is evenly distributed across websites.
Single URL: All pages should be accessible through a single URL. This is because WordPress uses lot many archives and taxonomies making the task harder. Using WordPress SEO plugins can define canonical pages and avoids the hassle of search engines to index each and everything such as categories, tags, other archives and help in avoiding duplicate content.
Yoast’s WordPress SEO plugin
Pages and posts carry bulk of the Word Press content and optimizing them is very important. Using a WordPress SEO plugin will care of
Permalinks should be pretty in terms of description.
See this example
not like this
This means a permalink structure must use both category and post name correctly.
We know that tags and meta tags label websites and search engines use them to understand what a particular WordPress website is all about. Being good pointers for search engines and people tags and meta tags should carry keywords in area like title tag, meta description tag and alt tags.
Besides, keywords include branding at the end of each title tag. Make sure that title tags are no more than 70 characters long.
Header tags (H1…H6) are not that important to search engines. Nevertheless, they are vital in making content hierarchically and semantically apt. Also header tags help people to read and remember the content easily.
Meta descriptions are required by search engines for crafting result pages. Also it is a great way to leave a nice first impression. So make your meta description relevant to the title and content. But confine it to some 150 characters to make it extra nice.
The website must necessarily contain images and photos for easier understanding of the content and do spicing up of drab text. Search engines learn about images through alt tags and image filenames while people learn by reading captions and image titles.
Link to Related Posts
Just as relationships in everyday life Links are website relationships. The WordPress site must be well linked internally as well as externally so that people can continue reading a topic of their interest.
A good number of WordPress plugins can link
An interlinked website is always attracts search engines in terms of easy indexing.
Some more options are here depending on your taste for it to accept or ignore it.
Finally to make people enjoy browsing your website get the best design and create a pleasant ambience for the visitors. You know, typography is 90 percent of design. So choose the right font and make it fantastic to read. When the readability of posts and pages increase the usability of the website will go up automatically..
Legibility and readability will bolster the chances of people liking what you want and ask them to do. When optimizing your content think of font size, line height, contrast, paragraphs and white space.
SysComm International was incorporated in 1999. We have seen all the ups and downs of digital world in nearly last two decades. We love what we do and our passionate about learning new technologies.