Our blog video:
First and foremost thing that we need to learn in here is what actually Google SSL & HTTPS refers to, what are the things that make HTTP & HTTPS different?
Difference between HTTP & HTTPS:
Next question that arises is “why shall I move my website to HTTPS?” Would it be just for the boost in Google ranking?
Here is the answer
Why move to HTTPS?
The reason for transferring your site from HTTP to HTTPS lies in the truth that Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three key layers of protection:
Google will count collective signals from inbound links pointing to both the HTTP and HTTPS versions of a page.
Does HTTPS secure my website?
The answer to this question is NO as it’s a transmission protocol and not a firewall or something protecting your website from intruders.
The fact is that your website is not protected and you may still be vulnerable to one or more of the following however it boosts up Google ranking.
SEO Advantages of Switching to HTTPS:
It is clear that HTTPS offers security during transmission so it is definitely a good choice to put you in Google’s good graces. There are also some additional SEO benefits for you to consider.
As stated, Google has confirmed that HTTPS sites get a ranking boost over HTTP.
When traffic passes to an HTTPS site, the secure referral information is preserved. This is not what happens when traffic passes through an HTTP site, it is stripped away and looks as it is “direct.”
Google Tips for HTTPS switching:
With our years of experience, we can say that if you follow the steps explained above, you can use HTTPS/Google SSL much easier and comfortably.
Also, it would be lovely to hear about your experiences and success stories while using HTTPS for Google ranking. We hope that you found some great tips of your own on this and trust that you enjoyed this post. We would be very grateful if you help spread it through email or sharing it on Twitter/Facebook. We are rolling out our next post and will share more insights in there.
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