We need to work on our WordPress websites to make them better in loading aspect.
In order to attain that, we need to focus on different things and try to answer few questions as well. Here are those questions and little tricks we would be working on to raise our website performance.
Let’s try to cover these components one by one.
Why is speed important for Your WordPress Site?
You have very little time to show users your content and convince them to stay on your website. A slow website means users will potentially leave your website before it even loads because they cannot afford to wait till long and this breaks visitors trust on your website.
On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.
How to Check Your WordPress Website Speed?
A lot of times, people think that the website is working fast on their computer and it’s a network issue at other person’s end because of which the site is loading slower than expected.
This is not the case everytime. Since you frequently visit your own website, modern browsers like Chrome stores your website in the cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly as the site actually got loaded from your local store and not from the server end because of which you might be missing some data in there if it’s a dynamic site. However, a normal user who is visiting your website for the first time may not have the same experience.
This is why we recommend that you test your website speed using a tool like Pingdom.
What Slows Down Your WordPress Website?
There are a lot of reasons for your wordpress website working slow however some of the essentials are:
It’s not just about price
– “Unlimited” doesn’t exist
– If they won’t answer a question to get a new customer, how will respond if you call for support
Links to Hosting Sites listed below:
5.Dreamhost 6. WP Engine
As a website owner, it’s your responsibility to keep your WordPress site, theme, and plugins updated to the latest versions. Not doing so may make your site slow unreliable and vulnerable to security threats.
Once you have addressed Hosting, Theme and Plugin issues. Look at the caching now as it plays a vital role in page loading.
Both Plugins are reliable with a solid history.
Following can be used along with above-mentioned plugins.
APC – Alternative PHP cache
Varnish – HTTP cache
Images: What format should I use?
Use a service built to handle streaming video like YouTube
Content Delivery Network (CDN)
The location of your web hosting servers can have an impact on your site speed. For example, let’s say your web hosting company has its servers in the UK. A visitor who’s also in the UK will generally see faster loading times than a visitor in India.
Using a CDN, or Content Delivery Network can help to speed up loading times for all of your visitors as every time a user visits your website they are served those static files from whichever server is closest to them.
Your own web hosting server will also be faster since the CDN is doing extra work for you.
MaxCDN can be used for all the projects as it’s quite compatible with all existing WordPress caching plugins.
Avoid Plugin Overload
Don’t Upload Videos Directly to WordPress
You can directly upload videos to your wordpress site however you will be charged for outbound bandwidth which means for each and every download you do from your server. Instead, upload all your videos to YouTube, Vimeo, DailyMotion, etc. and let them take care of the hard work.
It will be hard to backup video files and restore them in the case of necessity as the backup size would be much larger so using YouTube and other services, we can get rid of these kinds of situations.
Where do I get a good theme?
– WordPress Theme Repository
How do I know it’s a ‘Fast’ theme?
– Use a plugin called “Display Queries” to see what the theme is doing to the database
– Test Site
Reduce External HTTP Requests
Many WordPress plugins and themes load all kinds of files from other websites. These files can include scripts, stylesheets, and images from external resources. It might be using APIs as well so it’s always better to keep external requests as minimum as possible.
This will save time and will make your site faster as it will not be waiting for a lot of external data to load itself.
You can reduce all these external HTTP requests by disabling scripts and styles or merging them into one file.
Optimise WordPress Database
After using WordPress for a while, your database will have lots of information that you probably don’t need anymore. So it’s always better to get rid of the information that is not needed anymore. You can optimise your database to get rid of all that unnecessary information.
This can be easily managed with the WP-Sweep plugin. It allows you to clean your WordPress database by deleting things like trashed posts, revisions, unused tags, etc. It will also optimise your database’s structure with just a click.
Finding & Fixing Speed Issues
Testing Your Site with External Tools
With our years of experience, we can say that if you follow the steps explained above, you would be able to speed up your WordPress website much easier and comfortably.
Also, it would be lovely to hear about your experiences and success stories while using WordPress site speed strategies for better conversions. We hope that you found some great tips of your own on this and trust that you enjoyed this post. We would be very grateful if you help spread it through email or sharing it on Twitter/Facebook. We are rolling out our next post and will share more insights in there.
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