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There are some of the top keyword research tools, however, the best one known in the market is Google Keyword Planner tool.
The first question that arises in all our minds is “Why to use Google Keyword Tool?”
There are a lot of reasons to use this particular tool, some of them are:
Now we will go one step ahead and will try to get some idea about keyword research methods.
Four Ways to Use Keyword Planner:
Search for new keyword and ad group ideas:
Great for getting started/discovery.
Find keywords for a new campaign or expand the keyword list for an existing campaign. You might use Keyword Planner to find more specific keywords
that don’t have a high search volume but might be more likely to lead to a conversion.
Get search volume for a list of keywords or group them into ad groups:
Get traffic estimates for a list of keywords:
Keyword list multiplication:
As we have learned about keyword research basics, now we need to focus on
KEYWORD PLANNER “KEYS” TO SUCCESS:
Last but not the least, why are we using this tool?
We are using this tool for the following benefits:
Google Keyword Planner can provide some great keyword ideas and traffic estimates. Campaign performance depends on a variety of factors.
You can use Keyword Planner to:
Research keywords: It helps you to find keywords to add to a new campaign or an existing one. You can search for keyword and ad groups ideas based on terms that are relevant to your product or service, landing page or different product categories.
Get historical statistics and traffic estimates: Use statistics like search volume to help you decide which keywords to use for a new or existing campaign. Get estimates like estimated clicks to get an idea of how a list of keywords might perform for a given bid and budget. These estimates can guide your decision on which bids and budgets to set.
SysComm International was incorporated in 1999. We have seen all the ups and downs of digital world in nearly last two decades. We love what we do and our passionate about learning new technologies.