Our blog video:
Before I start talking about the topic in here, it’s very important & logical to know what Google analytics is all about and why should we use it?
This is the beginning of Google analytics tutorial wherein we will be talking about features, reasons to use it, goals etc.
Let us understand the features before we move to our next point.
How Google Analytics Works?
Who can use Analytics?
Which marketing initiatives are most effective?
Accurate website traffic patterns/trends
Which customer and customer segments are most valuable?
Where users come from and what do they do on a particular site?
How can a website convert more users into customers?
Which keywords resonate with prospects and lead to conversions?
Which online ad is the most effective one?
Content & Developers:
Where people leave your site?
Which page(s) retain users the longest?
What search terms people use to find a site?
In order to start using Google Analytics we need to add new Google analytics account, so let us see how to go about it?
Steps to create an Analytics Account:
There are few levels of account that you can go for:
Users and Administrators
Use of Analytics:
You can use Analytics to track a variety of web-based content.
Google Analytics will track as many websites as you own! We’ve provided multiple reporting views in your account, so you can view individual reports for specific domains or subdomains.
To use Google Analytics to track your pages on Facebook, MySpace, WordPress or other solutions, we recommend that you search for 3rd-party widgets that simplify the Analytics set up for pre-defined site templates. You may not be able to use Analytics on sites where you cannot edit the page code (such as on MySpace, for example). However, often you will be able to find plugins or widgets that will help you use Analytics on your page.
Now that we have understood a lot about Google analytics, its features, levels of access etc. , it is very important to understand why are we working that hard and what are we going to achieve through this?
We are going to process this whole process in order to achieve some goals in Google analytics.
Let’s begin with the introductory part and get a glimpse of what goal is?
Goal: a page which a visitor reaches once they have completed an action.
You define goals based on the purpose of your website and the actions you want your visitors to take. Goals are often called conversions.
Where Visitors Enter and Leave Your Funnel?
Benefits of Goals:
Use this information to improve site content and design.
Google analytics metrics:
A visit is a group of interactions that take place on your website within a given timeframe.
Visitors Overview helps you to track visits over the last month, the total number of visits to your site, new vs. returning visits.
Unique visitors are the number of individual users who visit your website. If the same user visits your website in the morning and then again in the evening, they’re still just one unique visitor, but would be counted as two visits.
A Pageview is a view of a page on your site. Every time a user views a page, it is counted as an additional pageview. Keep in mind that if a user reloads a page or goes to another page on your website and then comes back to an already viewed page, each of those views is counted as a pageview.
This is the number of pages on your website that a user viewed during his/her visit.
Average Visit Duration:
The average amount of time a user spends on your website. You can make the assumption that if users spend a lot of time on your website, they are good and qualified users.
Bounce rate is the percentage of visits where the user only viewed one page and then left your website. If a specific page of your website has a high bounce rate, you may want to evaluate the content of the page.
% New Visits:
New Visits are classified as users who haven’t been to your website before. % New Visits is the percentage of users with this classification.
Now, let us see what all types of Google analytics traffic sources we have.
Direct traffic comes from people typing your URL in the address bar. Referral traffic comes from links that are on third party websites like- Facebook to your site.
Last one with no less importance.
SEARCH: Paid Vs. Organic:
Search Traffic is divided into two parts-
Google Analytics gives us an opportunity to invest in our advertisers and everyone else who wants to create quality content on the web.
SysComm International was incorporated in 1999. We have seen all the ups and downs of digital world in nearly last two decades. We love what we do and our passionate about learning new technologies.