Fundamentally, persona research is asking very specific questions from people in your organisation or from specific visitors to your website and in some cases following their journey to give us a deeper understanding of the exact identification criteria for your target audience.
This eventually helps us target specific segments with unique behaviors and needs, and enables us to create content that satisfies the needs of your target audience, leading to higher conversions with lower costs. It also helps in increasing the customer lifetime value by delivering highly personalised offers and content.
SysComm International was incorporated in 1999. We have seen all the ups and downs of digital world in nearly last two decades. We love what we do and our passionate about learning new technologies.