Creating an effective digital marketing strategy is the most crucial task, and getting it right will set you off on the right foot. The success of a website is reflected by its ability to attract the right audience that initiates the desired ‘call to action’ while on the site. The core of our strategy is to make sure that the roadmap to this journey is as straight forward and short as possible, right from the search box.
Digital strategy created around your business objectives will lead to overall success of all your digital initiatives. The first step is to understand your online business objectives and current online presence, as this will form the foundation of an effective digital marketing strategy.
Building and redesigning a site requires planning. What pages and content do you already have? What do you need to create before launch? What resources live on your current site? We’ll take inventory and make recommendations to ensure a smooth project, successful launch and high ROI.
Someone is looking for your products and services right now, as you read this. Who are they finding? Keyphrase research means knowing what phrases they’re searching and building pages focused on those topics. A search-friendly website indicates its relevance for many phrases on many pages.
Understand your visitors. What are they looking for? What questions do they have? What are their needs? Their fears? Personas represent your key visitors and their motivations. Through interviews and research, Orbit will align every word and every page with the hopes and dreams of your audience.
If you’re serious about content marketing in your business, we want to hear from you! Simply fill in the form below and a member of our team will be in touch to discuss your content marketing needs and how we can help you. Alternatively, give us a call using the number at the top of the page.
SysComm International was incorporated in 1999. We have seen all the ups and downs of digital world in nearly last two decades. We love what we do and our passionate about learning new technologies.