Our blog video:
We know that Schema Markup or structured data can boost SEO and hence our business but it’s an essential part to know “What is schema markup?”
Rich snippets tutorial will cover all these questions.
Schema markup is the code (semantic vocabulary) that you put on your website to help search engines return more informative results for users. If you’ve ever used rich snippets, you’ll understand exactly what schema markup is all about.
Here’s an example of a local business that has the markup on its event schedule page. The SERP entry looks like this:
The schema markup told the SERP to display a schedule of upcoming hotel events. That, for the user, is exceptionally helpful.
Now, as we got the glimpse of schema markup, next question that arises is “Why to use it?”
Why Use Schema Markup?
Types Of Rich Snippet & Schema:
One greatest thing about rich snippet is that we have a lot of microdata available that we can choose from and can use as per page/post type.
Product & Availability
How To Use Schema Markup On Your Website?
There are few steps that need to be followed while using schema for SEO.
There are several options listed. This list is not exhaustive. For the sample below, I’m going to use “Articles” since it’s one of the most common types of content.
Paste in the URL of the page or article that you want to markup.
If you only have HTML, you can paste that instead. Then, click “Start Tagging.”The page will load in the markup tool and provide you with the workspace for the next phase of markup — tagging items. You’ll see your web page in the left pane, and the data items in the right pane.
Highlight and select the type of elements to be marked up.
Since this piece of content from Syscomm International is an article, I’m going to highlight the name of the article in order to add “Name” markup. When I finish highlighting, I will select “Name” from the tool tip.
When I select “Name,” the tool adds it to “Data Items” in the right pane.
Continue adding markup items.
Use the list of data items as a guide and highlight the other items in your article to add them to the markup list. You probably won’t be able to tag every item in the list. Just add what you can.
Create the HTML.
Once you’ve finished, click “Create HTML.”
In the following page, you will see the HTML of your page with the relevant microdata inserted in the spots that you selected.
Add schema markup to your web page.
Next, you will go into your CMS (or source code if you’re not using a CMS) and add the highlighted snippets in the appropriate spots. Find the yellow markers on the scrollbar to find the schema markup code.
A simple alternative is to download the automatically-generated HTML file, and copy/paste it into your CMS or source code.
When you click “Finish,” you will be presented with a series of “Next Steps.”
Add Structured Data To Your Source Code:
Edit Your Web Page’s Using The Highlighted Text As A Guideline For What To Add.
Once, everything is done, need to check if it was done perfectly or not. For that, we need to use a testing tool.
Use the Structured Data Testing Tool to find out what your page will look like with the added markup.
You can inspect every markup element you added.
If necessary, you can edit the HTML directly in the testing tool in order to update the schema and preview results again but that will not change the code in the real file.So, need to go to the file manager through CPanel or FTP and need to change the actual code in there to get your updates reflected on your site.
With our years of experience, we can say that if you follow the steps explained above, you can add Schema Markup much easier and comfortably.
Also, it would be lovely to hear about your experiences and success stories while doing Schema Markup. We hope that you found some great tips of your own on this and trust that you enjoyed this post. We would be very grateful if you help spread it through email or sharing it on Twitter/Facebook. We are rolling out our next post and will share more insights in there.
For more than a decade, we’ve helped many small and medium sized businesses prosper online. If you are looking for an SEO consultancy or someone to manage all your digital marketing or digital training, please contact us to know how we can help bring traffic to your website and enhance your sales.
For a limited time we are offering a detailed website audit and half an hour of consultancy for free please click here –http://www.syscomminternational.com/digital-marketing-strategy/website-audit/
SysComm International was incorporated in 1999. We have seen all the ups and downs of digital world in nearly last two decades. We love what we do and our passionate about learning new technologies.