The concepts of Web Designs are caught in a time warp. The argument whether a responsive website or a separate mobile website is more feasible, rages on. The fact is- both options have pros and cons.
With smart phone and tablet adoption growing exponentially the demand for mobile-friendly websites have certainly multiplied. While planning an SEO action plan it is important to frame a digital strategy that can be applicable to a mobile–friendly website as well.
Responsive Web Design
The mobile sales are already overtaking desktop sales implying that mobile Internet usage will overtake desktop internet usage by 2014. It is in this context that a survey says 67 percent of users will be purchasing from a mobile-friendly website and companies relying on SEO will be marking a transition to mobile-friendly websites and get proactive on the responsive web design front.
The best website format for a business hinges on factors such as
If SEO is a crucial factor for business in the marketing strategy, then three reasons stand out as to why responsive web design is the best for mobile SEO strategy.
The search engine giant Google with 67 percent search engine market share has advised marketers that responsive web design is always the best to accommodate mobile users. It also calls responsive web design as the industry’s best practice. The reason is that responsive design sites have a single URL and same HTML irrespective of devices and in terms of ease and efficiency it is good for Google to spider, index, and compile the content.
So, Google prescribes 3 formats for smart phone-optimized websites such as
Within the mobile devices there various types such as
Smartphones: Browsers capable of rendering normal desktop pages and new mobile browsers rendering HTML5 covering diverse devices such as Android- phones and iPhones.
Feature phones having browsers without the capability to render normal desktop webpages such as cHTML (iMode), WML, WAP etc
Great User Experience
A responsive site works well regardless of devices and screens and can provide a consistent user-experience unlike separate mobile sites designed for specific devices and screen sizes.
Maintaining a separate desktop and mobile site will warrant separate SEO campaigns. So managing one site and one SEO campaign is easy than managing two sites and two SEO campaigns. This is the main advantage of having a responsive website over so many separate mobile sites.
Some minor benefits in having a mobile-specific SEO strategy can also be looked at. There is some advantage in a separate mobile site in terms of framing and optimizing keywords usually used by mobile users for searching on a smart phone. A mobile user looking for a local restaurant may use the word “nearby” in his search query. But that does not make it mandatory to have a separate mobile strategy.
Responsive web design advocated by Google calls for owning a single website for a business that can provide great user-experience across all devices and screen sizes. This makes managing SEO strategy easier for addressing the mobile users needs.
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