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Search Engine Marketing & Social Media Marketing

smm cycle Search Engine Marketing & Social Media Marketing

Social Media Marketing as part of Search Engine Marketing refers to the exercise of promoting your website and other web assets on the increasingly popular social networking sites that people use to share experiences, ideas and information. By utilising the dynamic Internet Search Marketing technologies, Social Media Marketing, along with Search Engine Marketing. is continually evolving and the recent research have shown that social media is very effective for brand building and customer service.

Wondering why use online reputation management strategies? Well the good thing about online reputation management and search engine marketing is the choice of social networking channels available, from UGC (user generated content) on You Tube, Flickr to blogs, Wikis, podcasts and micro-blogging such as Twitter, Facebook, Bebo, Blogger, Digg and so on. SysComm will put together for your business a social media marketing strategy that will focus on the most appropriate channels. Also, we offer social network analysis services to measure the effectiveness of the strategies.

Social media and search engine marketing represent the future! Moving away from one-way traditional advertising, information is now travelling through communication and online social networking. Internet search marketing and having a social media marketing strategy are therefore essential. It is all about spreading the online buzz! Focusing a little more on your Internet search marketing strategies and techniques can prove to be an important part of the strategy to manage your online reputation. More than 60% of UK companies are planning to increase their social media marketing and search engine marketing budgets during 2010.

We are experts in successful online reputation management. SysComm is a Search Engine Marketing company with experience in the use of interactive online reputation management tools to attract and engage visitors, as to help you achieve a bigger market share. For your social media, using online platforms such as Facebook, YouTube and Twitter which have a very wide reach and very relevant traffic is very effective.

Online reputation management strategies are the cheapest Internet search marketing option, bringing search engine marketing benefits such as back links that improve the search rankings of your website. To create and manage your online reputation, our team will do comprehensive social media market and social network research and ensure that the Internet search marketing strategy is designed on the basis of your USP, target market and business model.

social media marketing Search Engine Marketing & Social Media Marketing

Benefits of Social Media Marketing and Search Engine Marketing

Community building:

Social networks are places where people look for others sharing their interest, so there is a high probability of similar business. If you can serve a common purpose, you can build strategic online relationships with customers. Hiring our services you can keep yourself updated with the current social networking trends in the industry and get valuable customer feedback.

Brand building:

PR campaigns were one of the first effective uses of online reputation management strategies as marketing agencies measured the success of brand building campaigns by the increase in the volume of online interactions regarding the brand. Every social media campaign aims at spreading awareness and getting people to communicate with each other about the brand. The more people talk online about your brand, the greater will be its online reputation, visibility, recognition and knowledge.

Traffic generation:

If your social media content hits the front page of a major social network, this can send a huge amount of traffic to your website, which would greatly help your search engine marketing results. A significant amount of the traffic can also be generated through a good online reputation management. For example, through recommendations, your business can gain traffic that is highly relevant and converting. Online reputation management through advertising can also be implemented in a very selective way, as the social media syndication can be used to attract specific profiles of users within specific geographical locations.

Stages of Social Media Marketing and Search Engine Marketing


For successful online reputation management, the first step for us is to identify your target audience, assess their needs and set the objectives of your online strategy based on what you, as a business, can offer to meet those needs. The objectives need to be realistic considering the ability to create content, maintain social networking tools & manage the online community. It is also the right time to put social media governance policies into place.


SysComm is a social media and search engine marketing company. Therefore, since the number of social networking channels available to implement campaigns is mind boggling, we would carefully select the ones that best fit your objectives. Then, working closely with you, we will formulate a content Internet Search Marketing strategy to generate highly relevant content that is useful to your target audience and adaptable across our chosen social networks. The content will include blogs, articles, press releases and in some cases videos to facilitate sharing of information.


The next step is to reshape the social media marketing campaign based on the feedback you get from your online audience. To create a high quality social network analysis, we use highly accurate online analytics tools that will measure results vs. objectives and enable us to test new ideas.

Our typical SMM strategy & Search Marketing services include the following:

  • Profile creation in major social networking sites
  • Blogspot and WordPress accounts
  • Blog publishing and tracking
  • Press Releases distribution
  • Video optimisation and submission
  • Social Bookmarking
  • Bespoke reporting

SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant. To know more about our services or to claim your free social media marketing analysis, fill up the contact form or email us on

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