Social Media Marketing and Online Reputation Management

Social Media Marketing and Online Reputation Management refer to the exercise of promoting your website and other web assets on the increasingly popular social networking sites that people use to share experiences, ideas and information. By utilising the dynamic web Internet marketing technologies, Online Reputation Management is continually evolving and the recent research have shown that social media as an online reputation management marketing strategy  tool is very effective for brand building and customer service.

Wondering why use online reputation management strategies? Well the good thing about online reputation management and social media marketing is the choice of social networking channels available, from UGC (user generated content) on YouTube, Flickr to blogs, Wikis, podcasts and micro-blogging such as Twitter, Facebook, Bebo, Blogger, Digg and so on. SysComm will put together for your business an online reputation management marketing strategy that will focus on the most appropriate social networking sites. Also, we offer social network analysis services to measure your online reputation management effectiveness.

Social media and online reputation management represent the future! Moving away from one-way traditional advertising, information is now travelling through communication and online social networking. Web Internet marketing and having an online reputation management marketing strategy is therefore essential for your online reputation management. It is all about spreading the online buzz! Focusing a little more on your online marketing strategies and techniques can prove to be an important part of the strategy to manage your online reputation. More than 60% of UK companies are planning to increase their social media marketing and online reputation management budgets during 2010.

We are experts in successful online reputation management. SysComm is a social networking company with experience in the use of interactive online reputation management tools to attract and engage visitors, as to help you achieve a bigger market share. For your online reputation management, using social networking sites such as Facebook, YouTube and Twitter which have a very wide reach and very relevant traffic is very effective.

Online reputation management strategies are the cheapest web Internet marketing option, bringing search engine marketing benefits such as back links that improve the search rankings of your website. To create and manage your online reputation, our team will do comprehensive social media market and social network research and ensure that the online marketing strategy is designed on the basis of your USP, target market and business model.

Benefits of Social Media Marketing and Online Reputation Management

Community building:

Social networks are places where people look for others sharing their interest, so there is a high probability of similar business. If you can serve a common purpose, you can build strategic online relationships with customers. Hiring our online reputation management services you can keep yourself updated with the current social networking trends in the industry and get valuable customer feedback.

Brand building:

PR campaigns were one of the first effective uses of online reputation management strategies as marketing agencies measured the success of brand building campaigns by the increase in the volume of online interactions regarding the brand. Every online reputation management campaign aims at spreading awareness and getting people to communicate with each other about the brand. The more people talk online, on social networks, about your brand, the greater will be its online reputation, visibility, recognition and knowledge.

Traffic generation:

If your social media content hits the front page of a major social network, this can send a huge amount of traffic to your website, which would generate momentum in the right direction. A significant amount of the traffic can also be generated through a good online reputation management. For example, through recommendations, your business can gain traffic that is highly relevant and converting. Online reputation management through advertising can also be implemented in a very selective way, as the social media syndication can be used to attract specific profiles of users within specific geographical locations.

Stages of Social Media Marketing and Online Reputation Management

Identification:

For successful online reputation management, the first step for us is to identify your target audience, assess their needs and set the objectives of your online marketing strategy based on what you, as a business, can offer to meet those needs. The objectives need to be realistic considering the ability to create content, maintain social networking tools & manage the online community. It is also the right time to put online reputation management governance policies into place.

Implementation:

SysComm is a social networking company. Therefore, since the number of social networking channels available to implement online reputation management campaigns is mind boggling, we would carefully select the ones that best fit your objectives. Then, working closely with you, we will formulate a content online marketing strategy to generate highly relevant content that is useful to your target audience and adaptable across our chosen social networks. The content will include blogs, articles, press releases and in some cases videos to facilitate sharing of information.

Management:

The next step in your online reputation management strategy is to reshape the social media marketing campaign based on the feedback you get from your online audience. To create a high quality social network analysis, we use highly accurate online analytics tools that will measure results vs. objectives and enable us to test new ideas.

Our typical SMM strategy & Online Reputation Management services include the following:

• Profile creation in major social networking sites
• Blogspot and Wordpress accounts
• Blog publishing and tracking
• Press Releases distribution
• Video optimisation and submission
• Social Bookmarking
• Bespoke reporting

SysComm is a search engine marketing, online reputation management and social networking company. We provide a complete service package including social network analysis, search engine submission, ppc search engine internet advertising and pay per click advertising. SysComm is also a search engine optimisation consultant. Please contact us to discuss your project with our search engine optimisation consultant. To know more about our services or to claim your free social media marketing analysis, fill up the contact form or email us on info@syscomminternational.com.

Our online reputation management blog contains interesting information on B2B online reputation management, social networking, and search engine marketing.