Social Media and Online Reputation Management Analytics
Analytics for Online Reputation Management:
True Business Intelligence
Social networking interaction involves more than a user action like a simple click, and it calls for a different approach to measurement. Traditionally, we have been looking at metrics of quantities for your online reputation management in terms of search engine ranking, impressions and clicks, but with online social networking, we observe the quality of relationships and transactions. Of great importance are online reputation monitoring metrics like return visitor sign-in.
As the interaction on social networking sites is two ways, we can analyse the user-created content, but we’re more interested in measuring the qualified content consumption. Whereas with simple online marketing strategy, you would endeavour to know if someone visited your site and purchased something, with the online reputation management strategy, it is of high importance to analyse if your customers return for service, tell their friends about your brand, buy an upgrade, submit a suggestion, blog about your response to their idea, and so on.
On today’s jam-packed Web, online reputation management is a difficult task. Traditional marketing measures tend to show campaign efforts’ effectiveness, while social network analysis tends to measure Website effectiveness. But social media and online reputation management, through their two ways interaction capability, offer the opportunity of generating true business intelligence.
Measurable metrics generation in social networking marketing isn’t about measuring your marketing to do better marketing; it’s about understanding the customer and forming strategies to run the business better. The real opportunity in social media and social networking measurement isn’t to see how well you’re doing in social media and social networking but to translate the online conversations into true, actionable business intelligence that affects business decisions. A good online reputation management will impact on the ROI of your business as well.
We have developed proprietary online reputation management measurement tools to monitor the online conversations, and we can help you define the right governance policies to manage customer engagement through social media. We can transform your business by translating insight into action.
Our typical online reputation management analytics services include the following:
- Expansive and real time monitoring
- Sentiment Analysis
- Influence Analysis
- Discussion Clustering
- Bespoke reporting
SysComm is a search engine marketing, online reputation management and social networking company. We provide a complete service package including social network analysis, search engine submission, ppc search engine internet advertising and pay per click advertising. SysComm is also a search engine optimisation consultant. Please contact us to discuss your project with our search engine optimisation consultant. To know more about our services or to claim your free social media marketing analysis, fill up the contact form or email us on info@syscomminternational.com.
Our online reputation management blog contains interesting information on B2B online reputation management, social networking, and search engine marketing.
