Social Media and Search Marketing Analytics

Analytics for Social Media & Search Engine Marketing: True Business Intelligence

Social networking interaction involves more than a user action like a simple click, and it calls for a different approach to measurement. Traditionally, we have been looking at metrics of quantities in terms of search engine ranking, impressions and clicks, but with Social Media and Search Engine Marketing, we observe the quality of relationships and transactions. Of great importance are social media and Search Marketing monitoring metrics like return visitor sign-in.

As the interaction on social networking sites is two ways, we can analyse the user-created content, but we’re more interested in measuring the qualified content consumption. Whereas with simple Search Engine Marketing strategy, you would endeavour to know if someone visited your site and purchased something, with the online reputation management strategy, it is of high importance to analyse if your customers return for service, tell their friends about your brand, buy an upgrade, submit a suggestion, blog about your response to their idea, and so on.

On today’s jam-packed Web, Social Media and Search Marketing are difficult tasks. Traditional marketing measures tend to show campaign efforts’ effectiveness, while social network analysis tends to measure Website effectiveness. But Social Media and Search Marketing, through their two ways interaction capability, offer the opportunity of generating true business intelligence.

Measurable metrics generation in social networking marketing isn’t about measuring your marketing to do better marketing; it’s about understanding the customer and forming strategies to run the business better. The real opportunity in social media and Search Engine Marketing measurement isn’t to see how well you’re doing in social media and social networking but to translate the online conversations into true, actionable business intelligence that affects business decisions. A good strategy will impact on the ROI of your business as well.

We have developed proprietary online reputation management measurement tools to monitor the online conversations, and we can help you define the right governance policies to manage customer engagement through social media. We can transform your business by translating insight into action.

Our typical online reputation management analytics services include the following:

• Expansive and real time monitoring
• Sentiment Analysis
• Influence Analysis
• Discussion Clustering
• Bespoke reporting

SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant. To know more about our services or to claim your free social media marketing analysis, fill up the contact form or email us on info@syscomminternational.com.

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