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There are a lot of things that need to be considered while working on local SEO tips and tricks. Local SEO is not just a generic term but is a mixture of several To-Do things. Let’s talk about those To-Do(s) in this blog.
We are going to start with basics in here.
Keyword research is a fundamental step for every successful SEO campaign. It involves discovering and analysing phrases and terms that people are actually typing into the search engines to find local businesses like yours.
It’s very important to optimise a website around keywords that people are actually using in order to get your site listed on Google and other search engines and hence increasing its popularity.
True keyword research is an in-depth and detailed process so you need a guide to learn from. You can refer to Keyword Research Tools to understand tools that can help you find appropriate keywords.
Your title tag is one of the most important on-page SEO elements.
It is the main text that appears in search results. It also appears on top of your browser tab and bookmark(s). Titles provide users with a brief overview of what to expect when they click and also tells Google what your page is all about.
Your title should include the keyword you are trying to rank for, while at the same time accurately describes the page.
The purpose of a Meta description is to provide the user and search engines with a brief synopsis of your page. Having interesting and descriptive Meta descriptions may increase click frequency on your result when it is shown.
Next to SEO, N, A, P are three most important letters in local search.
NAP is short for Name, Address, and Phone Number.
If you want to show up in local search, it’s crucial that Google understands where your business lies (location). Google is able to pick up NAP information on your website as well as on other sites around the web. The more often your business information is found on the web, and the more consistent it is, the higher your visibility will be in local search.
Make a Website Section for Each Geographical Location.
Claim Your Business on Recommended Platforms:
Have Separate Social Media Profiles for Your Local Branches:
Build Off-Site Links:
Include CTA (Call to Action)
The quantity and quality of your online reviews play a direct role in our search visibility. The more 5-star reviews your business has, the more online exposure it will receive.
To get positive reviews you will need to focus on creating an amazing customer experience. After every job is finished, politely ask for feedback.
Search engines don’t see images the same way you or I do. Because of this, we need to give them additional information to describe the image. This can help increase the rankings for your target keyword.
We can optimise 4 aspects of an image to ensure it is SEO-friendly:
Anchor Text Optimisation:
Anchor text refers to the visible, clickable text in a hyperlink. Google uses the anchor text of a link to understand what the page is about.
Within your website content, you can hyperlink keywords to the related service page. This helps Google understand what your pages are about, and can lead to increased rankings for those keywords.
Most mobile-friendly websites feature responsive web design, meaning that it is able to adjust to fit the screen size of any device. Responsive websites are easier to manage from an SEO perspective. Alternately, you can develop a separate website designed specifically for mobile.
Check Your Business Listings:
Here are some sites you can use to check your listings-
Get More OnlineReviews on Third-Party Review Sites.
Generate Appropriate Local Content.
Create Exclusive Content for Every Local Branch.
Add Photos to Your Google My Business Page.
Create a Well-Optimised Local Website.
Consider Using Locally Targeted Paid Search.
Think About Global Potential.
Google My Business:
Google processes over 3.5 billion searches per day. If you’re not listed on Google, you’re missing out.
Google My Business, or GMB for short, is an incredible marketing platform for small businesses.
Schema markup is code that you can add to your website that helps search engines better understand certain types of information on your website.
All local businesses should utilise local business schema. This special code feeds your location and contact information directly to Google. Having this schema implemented on your site adds local trust and authority that in turn helps increase local rankings.
In Google, a link to your site counts as a “vote”. The more “votes” a website has, the more often Google will show that site to its searchers.
Link building is the process of outreaching to authoritative, high-quality, and relevant websites to persuade them to link back to your website. It can help establish your brand, build your online exposure, and increase your website’s ranking and traffic.
Last but not of less importance.
2017 Local Search Ranking Factors survey results:
As you all can see that reviews and links are considered more important now, citations appear to be losing importance in the survey.
The survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localised organic search results, and also lists factors that are of more or less concern since Google’s possum update last year.
Following this local SEO checklist and best practices can significantly help your website outperform competitors while building your brand reputation and exposure.
SysComm International was incorporated in 1999. We have seen all the ups and downs of digital world in nearly last two decades. We love what we do and our passionate about learning new technologies.