Can YouTube be considered a tool for B2B Services Marketing from a Search Engine Marketing perspective?

Although YouTube is mainly associated with B2C communication, it has been successfully used for B2B purposes as well. We are all using YouTube nowadays when searching for...pretty much everything: from music to business presentations and most recent press releases from companies.
Using it for B2B requires a different approach, it is more difficult, but not impossible. YouTube gives a chance to create a name for your brand, to show that you have knowledge and expertise in the area in which you are offering services, but not necessarily directly pitching to your B2B potential clients.

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