What is a Title Tag?

A Title Tag is an HTML tag with text describing a specific Web page. It is not visible on the page. The title tag should contain strategic keywords for the page and be constructed following specific guidelines. Its use is important from a search engine optimisation point of view first because it becomes the text link to the page found in search engine listings, and second because search engines pay special attention to the title text when indexing pages.It is one oft the most important factors in achieving high search engine rankings.

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