Why is Page Rank important in SEO?
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PageRank is actually a numeric value that shows the importance of a page on the web as seen by Google. Google figures that when one page links to another page, it is effectively casting a vote for the other page. Therefore, the more votes, the more important the page must be. It seems like Google calculates a page's importance from the votes cast for it.
PR is important in search engine optimisation since it is one of the factors that determine a page's ranking in the results of search engines. However, one should bear in mind this is not the only factor used by Google when ranking pages.
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