When are sites being penalized by Search Engines?

Tactics that can get a website penalized or even banned from the search engines are ones used specifically to try to coax higher rankings. Over the years, these techniques have included masking text, cloaking pages, stuffing meta-tags and creating link farms to artificially increase a site's inbound links, just to name a few. You should be wary of any SEO firm whose results seem too good to be true.

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