How much follow up maintenance is needed in SEO ?

Although setting up the search engine optimisation for your website when you first launch it is very important and it requires a lot of time and effort, that does not mean you will not need to invest time in it after as well. Search Engine Optimisation is a continuous process, since the algorithms according to which search engines actually rate your website are also changing on quite a regular basis. In addition to this, since nowadays search engine optimisation is strongly related to search engine marketing, there are many other aspects to be considered, such as social media involvement as well.
To conclude with, yes, SEO needs a great deal of maintenance!

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