How do Search Engines rank sites?

Search engines aim to list the results starting with the most authoritative, relevant web sites for the search query. However, this is an extraordinarily complex algorithm, taking into account hundreds of variables on millions of web pages and returning the results in fractions of a second. The algorithms take into consideration the content on the page, the depth of content on the domain, the meta-tags and titles, the age of the site, the number and nature of in-bound links, the frequency of updates to the site, and dozens of other factors. As a result, Search Engine Optimization is a complex undertaking, one that requires a diverse set of skills and a deep understanding of the main factors involved in the ranking process.

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