What is Black Hat SEO?
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Black Hat Seo refers to the unethical search engine optimisation (optimization) techniques that are used to get higher search rankings. There are a number of characteristics of Black Hat Search Engine Optimisation (Optimization).
Some of these are:
* breaks search engine rules and regulations,
* creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site,
* unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.
To find out more about this topic, read our Search Spam & Black Hat FAQs page!
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