What are the Organic Rankings?
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Organic ranking or natural rankings refer to the search results considered most relevant to the search query in question by a particular search engine. Unlike PPC , organic rankings are not paid and therefor you cannot control where you show up. The rankings are based on a number of ranking algorithms decided by each search engine. Most of them include the content on the site, the links from other sites, the age of the site and much more. Also unlike sponsored links, these rankings can take years to achieve, and incumbent sites have a huge advantage over newcomers. Optimising for organic rankings is part of the SEO services offered by any SEO company.
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