What is paid search marketing?
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Paid Search Marketing or Pay Per Click(PPC) advertising refers to the submission of your advertisement next to the natural search engine ranking results of the likes of Google. The serving of your advert is triggered automatically by the Google pay per click software programme on the input of a keyword by a user. Since these PPC keywords can be cherry picked by you, this method offers a direct and flexible strategy for targeting paid search engine traffic that is relevant to your offering. It is an extremely effective way of driving relevant traffic instantly. Your potential customers are always actively searching for products or services using Google, Yahoo! and Bing. The ability to put your adverts with the top search results using paid search engine marketing means that PPC is one of the most directly responsive types of search engine advertising that is tightly focused with a good conversion rate.
To find out more about this topic, read our Paid Search Marketing FAQs page!
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