What is the cost I have to pay for every click?

One of the huge advantages of PPC advertising is that you get to pick the maximum amount you are willing to pay for each click your ads get. This maximum "bid," combined with other factors (such as the relevance of your ad copy, the structure of your campaign and the historical performance of that keyword) will be the ones to determine exactly what you end up paying. However, bear in mind that the more you are able to pay, the higher you will show up in the search results, the more clicks you will receive and therefore more chances to increase your sales. Depending on the competition for a given keyword, the bid for each click varies.

To find out more about this topic, read our Paid Search Marketing FAQs page!
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