What is Pay Per Click?

Also known as "sponsored links" or "paid search", these are the text ads located on the top and bottom of the right hand side of the results in all major search engines. When a user searching through a search engine clicks one of these links, the advertiser pays the search engines. Pay Per Clis is part of any company's Internet search marketing strategy.

To find out more about this topic, read our Paid Search Marketing FAQs page!
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