What is Google’s “Quality Score”?
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Google AdWords, like all other search engines, takes into account the maximum price you are willing to bid, as well as a composite metric called the Quality Score. It is a number (which is not revealed to you) comprised from a multitude of aspects, each weighed differently. Some of these factors include the all-time Click-Thru Rate and the "recent" Click-Thru Rate of the keyword, the performance of that keyword historically throughout all of Google, the relevance of your keyword to the ad copy, and the quality of the landing page the ad sends visitors to. Understanding the right way to structure a campaign and how to use these Quality Score factors to your benefit is one of the advantages of hiring the professional services of an online marketing company.
To find out more about this topic, read our Paid Search Marketing FAQs page!
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