What is Google AdWords?
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Google AdWords is a quick and simple way to purchase highly targeted pay per click (ppc) advertising advertising services. The two options available are cost-per-click (CPC) or cost-per-impression (CPM) advertising. With searches on Google and page views on the Google Network each day, your Google AdWords ads reach a vast audience.
According to the official Google AdWords website, with Google AdWords you can create ads and choose keywords, which are words or phrases related to your business.When people search on Google using one of your keywords, your ad may appear next to the search results. Therefore,you're advertising to an audience that's already interested in you.People can simply click your ad to make a purchase or learn more about you.
To find out more about this topic, read our Paid Search Marketing FAQs page!
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