How do I use link searches for my link optimisation?
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This is an old but very effective search engine optimisation technique. The goal is to use Google/Yahoo to search for pages that let you add a link (reciprocal, paid, etc.) that already have your keyword or some closely related content on them. Often these searches turn up small time site operators with reciprocal link directories managed by 3rd party software. Don't overlook these, and make sure you submit. Also, there are pages that give free links or offer paid links to sites they feel are important. Research and use them!
To find out more about this topic, read our Link Building FAQs page!
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