Search engine spamming substantially increases the possibility that a website will appear at the top of the search results for a certain keyword. Companies that use unethical SEO marketing strategies to improve their search engine positions get penalised sooner or later.

Search engine spamming can increase the chances of a website ranking at the top for a specific keyword. If this sort of practice in used, it will result in getting the site black listed form search engines.

It is important to acquire your search engine position fairly not just because of the risks involved but as a matter of principle. Malpractice can lead to being banned from many search engines. There are five major SEO spam tactics that are not recommended to use by professional webmasters -

• Keyword Stuffing
• Hidden Text and Links
• Doorway Pages
• Cloaking
• Link Farms

Key Word Stuffing

Within  SEO marketing, one of malpractice  used by some seo guys to quickly get results is key word stuffing. Stuffing site with keywords in META tags, comments, images and all over the website content to trick search engines is a short term gain. One of the highly unethical SEO technique is adding hidden links or any text that is only readable by search engines. E.g. white texts with keywords, on a webpage with a white background.

Mirror Web pages

Mirror web pages are another practice which is not at all considered as ethical SEO technique. It’s a technique where several sites that share similar content but different URLs are linked to one another. Similarly some SEO companies create doorway web pages which are low standard and made to rank high for some keywords. They do not affect website visitors and are designed for search engines.

URL Cloaking

URL cloaking shows a variety of web pages for search engines and visitors. Webmasters construct their servers so that they can identify IP addresses of the search engine spiders then provide them with content rich and optimized pages, at the same time displaying different web pages for individuals. URL cloaking can also redirect a visitor to their home page.

Link Farms

Link farms and FFA pages are used to gain ranks and should be avoided at all costs. They are one page websites made up of one hundred or more links to different categorized websites having no similarity with your website’s content.  Search engine spammers should be aware of the fact that their pages content are of poor quality and are useless to individuals that visit their site.

Consequences of Unethical SEO Techniques
SEO spam can bring you high ranks for chosen keywords. However such effects are usually temporary. You may enjoy your top position for a couple of days, weeks or even months, but as soon as search engines detect that you’re using illegal SEO techniques, they will ban your site from their index for a long time.

There are consequences which include your web site being penalised and dropped for a couple of months or even years. As business this will be a major set back and it is advisable to deter from such unethical practice. Your business may not be indexed, even if you remove all the bad SEO techniques and try to resubmit your website. In the worst case you’ll have to forget about you’re online presence, buy a new domain name and start all over again with your ethical SEO marketing strategies.

Choosing an Ethical & Professional SEO Consultant

There are a lot of online businesses these days and many online business owners understand the importance of finding professional SEO companies to work on their SEO marketing. There are a wide range of SEO companies offering their services and choosing one to work on your SEO campaign can be a difficult task.

An SEO consultant should maintain integrity with good practice because SEO marketing can be successful when done in compliance with search engine standards.

SysComm is a team of SEO experts with excellent knowledge of Internet Marketing, Search Engine Marketing, online reputation management and has been using white hat SEO techniques for years. We provide affordable online marketing  service packages which includes creating Internet marketing strategies, SEO consultancy services and search engine marketing plans and online reputation management. To know more about our services or to claim your free social media marketing analysis, fill up the contact form or email us on info@syscomminternational.com.

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