7 Tips for writing effective Blog

Filed in Blogging for business , Online Marketing Strategy , Online Reputation Management , Search Engine Marketing , Social Media Marketing 5 comments
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Important aspects for writing a successful blog as part of your search engine marketing strategy, are to take care of following –

  • Timing – Audience will lose interest if the content is not fresh, needs updating weekly if not daily.
  • Title – Be interesting creative and inviting. (Example – See How Easily You Can….)
  • Content- As few words as possible but still able to get a single idea across using keywords. Split multiple ideas into multiple posts. Content should be in a bulleted manner with one bold importance terms
  • Relevance Utilise different techniques with each post. Use video, data, testimonials; facts make each post an exciting discovery
  • Image Use – Add a compelling image/ video that captures attention. People don’t remember words they remember images.
  • Conversion - Objective is to engage the blog reader. Add call to action !
  • Interactive – Make it interactive by adding interesting widgets and applications.
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    Make a checklist before you start writing your blog  -

    What’s the question?

    What’s the answer?

    What’s the benefit to the reader?

    Is their a Trend people following these days?

    Keyword strategy

    Good linking strategy

    You might wonder how will you get fresh content everyday? Use google alerts, set topic of your interest in google alerts, do keyword reserach on social bookmarking sites like delicious to see what is getting popular, subscribe to newsletters and RSS feeds of your industry.

    Once you start writing good blogs for your business do not forget to incorporate them in your search engine marketing strategy as explained in our previous post. Listen to the response you generate from your blogs, respond to the requests and do not forget to thank your followers, also make regular attempts to engage your audience. This is a cycle and needs to be followed  with enthusiastic approach regularly.

    SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant.

    We hope you enjoyed reading this, we will look forward to have your comments and feedback.

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    Posted by SysComm Team   @   1 January 2010 5 comments
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    5 Comments

    Comments
    Jan 24, 2010
    8:36 pm
    #1 Zaiful Anwar :

    There I found your blog from the forum.
    very innovative tips
    Regards

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