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Sometimes it is easy to worry about getting traffic onto your website without considering conversion rate from existing traffic. For getting good results from your search engine marketing campaigns it is very important to optimise site for higher conversions. For most online merchants, a 2-4% conversion rate is considered about …

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Search engine spamming substantially increases the possibility that a website will appear at the top of the search results for a certain keyword. Companies that use unethical SEO marketing strategies to improve their search engine positions get penalised sooner or later.
Search engine spamming can increase the chances of a website …

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Although for professional search engine optimisation consultants the notion for robots.txt is very familiar, for those who have just began their journey into the world of SEO it might not be so clear. Basically, a robots.txt will tell search engine spiders coming to crawl your website about the directories and …

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Most of us are by now familiar with the general use of Google Analytics as to monitor the performance of your Internet marketing strategy through your site. All those who have a blog or a website have learned how to use the report categories on the left hand side bar …