Social Media is becoming a breakthrough marketing force to be reckoned with. A year ago, Starbucks knocked off Coca-Cola as the most popular corporate brand on Facebook, with its page on the social network drawing 3.7 million fans. Now the coffee giant has become the first brand to clear the 10 million-fan mark on Facebook, with its nearest rivals — Coke and Skittles — both trailing behind at about 6.5 million. Lady gaga is just ahead of starbucks with 10.4 million fans. Search engine marketing is proving to be beneficial for branding.

Creating a Fan Page and having hundreds of fans should not be the ultimate goal of a business, but
merely the beginning. Once you add fans, you need to design a social media strategy to keep people
engaged to your Fan Page like Starbucks and increase your Fan base with time. Most businesses
find it very challenging to increase Fans.

Here is a strategy Starbucks followed to keep Facebook fans
engaged -
1. Announcements to increase conversation with Facebook Fans
2. Promotions to get interest – special offers, coupons and discounts posted exclusively on Facebook.
3. Show Care – Involvement in charity work, supporting causes that make the world a better place, eco-
friendly projects.
4. Create a resource!  Use the Facebook Fan Page to offer information pertinent to your audience
5. Share quality and relevant content, on a daily basis!

Indeed, special offers, coupons and discounts distributed via Facebook seem to be at the heart of Starbucks’ magnetic appeal on the social network. Last July, it added 200,000 fans in one week through its Free Pastry Day promo, allowing fans to print out coupons for complimentary confections with a beverage purchase.

It is worth bearing in mind the components used to drive towards this success which include a focus on promotions advertised primarily on facebook to drive traffice to its page. This included special offers, discount and coupons at the heart of the campaign. ( Starbucks tops 10miliion facebook fans, Marketing Daily)

SysComm is a team of SEO experts with excellent knowledge of Internet Marketing, Search Engine Marketing, online reputation management professionals and has been using white hat SEO techniques for years. We provide affordable SEO service packages which include creating Internet marketing strategies, SEO services and search engine marketing plans. Please contact us to discuss your internet marketing strategies or to claim your free social media marketing analysis report card today!

No related posts.