Wikis have become very popular nowadays and are being used by people firstly for sharing knowledge and expertise on a topic with others. In a nutshell wiki structure allows one to create a webpage which can be accessed and modified easily by everyone. Each wiki focuses on a particular topic of interests.  People are generally using wikis to collaborate and share information with each other. Apart from the well-known Wikipedia, there is an impressive number of other wikis on the Internet. As the title of the blog says, wikis can be used very successfully to improve your search engine marketing efforts. Both as a contributor on others wikis and creator of your own wiki you can gain a number of benefits from a search engine marketing point of view.

From an SEO consultant perspective, wikis have a number of benefits that refer to both linking strategy and quality of the sites as seen by the search engines. As search engine optimisation consultants, we have identified as major advantages:

1. Ability to include your targeted keywords as anchor text. The use of the exact keyword together with the context in which it is used makes it more likely for people to link to it. Also, people link to wiki entries using a number of keywords strongly related to the topic.

2. Get a high number of deep links. Increase Page Rank of pages across the site through them.

3. Getting a high number of inbound links from different source

4. It allows you to use headings and titles, giving a boost to your on site optimisation.

5. Wikis are seen as high quality sites by search engines. Therefore, the links you get from them will automatically have a faster and more effective impact on your rankings.

6. Link Traffic – Increased traffic to your site because of the interlinking to useful and relevant content for the topic.

Furthermore, contributing to wikis also has an impact on your online reputation. Some of the benefits brought by being an active contributor or creator of a wiki are:

1. Proving your expertise in your industry area. Posting your contribution on topics related to the industry where your business is operating gives a good image to your online reputation.

2. The name of your brand is promoted through creating your own wiki.

3. It builds trust towards your brand by visitors. You show both your interest and your knowledge and experience in a particular topic.

For those of you considering creating a wiki, here is also a great list of resources:

Yahoo groups – www.groups.yahoo.com

Wikipedia – http://wikipedia.org

Squidoo – http://www.squidoo.com

Pb Wiki – http://pbworks.com

Wet Paint – http://www.wetpaint.com

Wikia – www.wikia.com/Wikia

Wiki Spaces – www.wikispaces.com

Citizendium – http://en.citizendium.org

Spruz – www.spruz.com

Product Wiki – www.productwiki.com

This is a brief explanation of a wiki and how it can be used to improve both your SEO and social media marketing efforts for your website. If you have any comment or question for us related to this topic, we would love to hear from you!

SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant. To know more about our services or to claim your free social media marketing analysis, fill up the contact form or email us on info@syscomminternational.com.

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