The saying ‘less is more’ has been around for a long time, but recent times have taken it to a new level. On the Internet, there are two distinct examples, Google and twitter.

A wide array of technologies go in to keep the Google layout simple, but it keeps Google in the top spot with a market capital of over $ 160 billion. But, for the user, one of the major advantages of the service is simplicity.

Twitter is a unique company in the sense that it is valued at one billion dollars without even so much as a revenue model. On Twitter, less is offered in the number of characters that you can enter, only 140. This limit seems to drive people to participate, because they can dash off a quick note really easily. Of course, the real time nature of the platform is important as well, but the “limitation” to 140 characters is actually a feature. I would assert that if the box allowed you to enter 400 characters that usage would drop quickly.

People want simple. There is too much complexity in the Internet world. Information and advertising is coming at us from everywhere, and there is no reason to believe it will slow down. In the case of Google and Twitter, the utter simplicity of the products is a big key to their success. Just let me do what I want, do it quickly, and don’t flood me lots of other stuff I don’t care about. Key to this is that the functions served are in high enough demand.

For Google, people just want to be able to search the web. They don’t want Google to provide content, just lists of web sites. With Twitter, I don’t want to write a book, or even a blog post, I just want to have real time connectivity with my friends / associates where all I need to do is send off quick notes.

You can expect to see a lot more, of less, in the future.

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