The fact of the matter is that despite Google’s ever growing popularity, yahoo remains a major player in the market and includes an enormous network of websites. Yahoo has seen changes over the years and is a relevant online portal. It offers so many things from shopping video, news, real estate and personals. Yahoo owns social bookmarking site Delicious and one the best online photo management and sharing application Flickr and event management site Upcoming.org. Other Yahoo properties include Yahoo! Answers , Yahoo! Buzz , Yahoo! Directory , Yahoo! Education , Yahoo! Finance , Yahoo! Games, Yahoo! Groups , Yahoo! Health , Yahoo! HotJobs , Yahoo! Local , Yahoo! Maps Traffic , Yahoo! Movies , Yahoo! Shopping and many more.

Although this graph indicates Yahoo share has decreased over last few months but with new products its trying to gain its market share back.  Yahoo expansion strategies have created a lot of opportunities for businesses to distribute their content and include Yahoo in their internet marketing strategy. There are a number of ways to get into Yahoo other than the Yahoo Search Engine. Below are some of the ways that you can market your content within the Yahoo portal.

• Yahoo Directory Submission
• Media RSS Feeds
• Yahoo Answers
• Mobile Site Submission
• Podcast Submission
• Product Submission

Yahoo Directory

Submitting your site to directories has a lot of benefits because it increases the links coming to your site which is an important ranking factor in many search engines. The Yahoo Directory is different from the Yahoo Search Engine s the directory is maintained by human editors. However it does come at a price for each directory listing that is submitted and businesses may decide if the price tag is worth it.

Yahoo Answers

‘Yahoo Answers’ is a community where anybody can ask and answer questions on a variety of topics. The questions may be trivial or serious. It is a large community and is the perfect avenue for delivering what your business stands for by interacting with relevant questions about your product or service. Businesses can build a profile based  on the company with a URL in the resource box. An important aspect about using Yahoo Answers is to provide quality content to ensure exceptional results

Yahoo Mobile Site Submission

With the increase in WAP services on mobile phones, mobile browsing is increasingly popular and it is an audience that is worth keying in to. This means that sites should consider being viewed on small screens.

Mobile web sites come in three flavors: xHTML, WML, or cHTML. To submit your mobile site for inclusion in Yahoo’s mobile search index, simply enter the URL on their submission page. Only the top-level page is needed, the Yahoo Crawler will explore the rest of your site from there.

Podcast Submission

Podcasts are a good way to increase your subscribers. Yahoo released their podcast directory in 2005 and it is one of the best places to submit your podcast and start picking up some extra subscribers. Simply go to http://podcasts.yahoo.com/publish to get started.

Product Submission

If you sell products, then they should definitely be in the Yahoo shopping index. Yahoo’s merchants range from Dell to Amazon.com. This network puts you in front of potential buyers.

This includes pay per click which means that you pay only when a shopper clicks on a listing that takes them to your site. Your cost-per-click will vary depending on which category you are in. You can review their pricing on the Product Submit page.

Media RSS

The internet has changed form mostly text to the use of visual content. The Internet is no longer a world of text. With broadband becoming more and more available at affordable prices, audio, video and other visual content is changing the way businesses market their products and services. Yahoo has adapted to these changes by allowing you to search for video and audio content online.

In order to increase your web site traffic video and audio are a very good solution as there is less competition in this area. To get your audio, video, and other visual content into Yahoo, you can submit it via a media RSS feed.

There are huge number of directories on internet, getting listed on Yahoo still hold quite a good value and should be included in the search engine marketing strategy of a business.

We would like to know how effectively you are using Yahoo in your search engine marketing strategies. Please share your experiences with us.

SysComm is a team of SEO experts with excellent knowledge of Internet Marketing, Search Engine Marketing, online reputation management professionals and has been using white hat SEO techniques for years. We provide affordable SEO service packages which include creating Internet marketing strategies, SEO services and search engine marketing plans. Please contact us to discuss your internet marketing strategies or to claim your free social media marketing analysis report card today!

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