In one of our previous posts we mentioned how top 100 fortune companies are using social media in their online marketing strategy . Today we will talk about the benefits of twitter as a part of your internet marketing campaign.

The Twitter site has created a lot of buzz so far and has made it the place to be for celebrities and businesses. It seems like creating a twitter campaign is the right thing to do and Twitter is the place to be. For businesses, it is an attractive platform where the potential for success is available. Twitter is large group of friends and strangers all across different parts of the world creating updates about what they are doing. It means that no matter where you are, people near or far can use Twitter to reach anyone near or far.  As Twitter users tend to access the site from all sorts of platforms, from their mobile phones or though the various remote-access applications like Tweetdeck, the estimated big numbers of users on Twitter are likely to be even bigger in reality.

In order to use Twitter effectively you should follow the right people and to join in on the right conversations. For example, you don’t want to follow someone who tweets about things that are irrelevant to you such as what they are watching on TV.  One thing to consider is that people won’t want to follow you if you are not sharing valuable information.  You can also follow your competition on Twitter to see what services they offer.

Some of the benefits of using twitter with your business:

1. Marketing – twitter provides a link with your an audience.  When you release a blog post or a product or service you can announce it on twitter.  The people that visit your link may opt-in to your newsletter first before buying your product but it’s a good way to promote something.  Just don’t just promote on twitter.  Many people really hate that.  Keep your mix of helpful articles, fun and promotion.
2. Idea generating – You can brainstorm ideas on twitter by asking for ideas. Your audience knows what it wants you can simply ask them and deliver it to them.
3. Support – if you have a technical or genralised issue, let people know on twitter.  It creates an understanding from your followers and awareness of any ongoing issues.
4. Recruit – In case you need someone to help you with something ask your followers on twitter and you’ll get recommendations.
5. Knowledge network – if you follow other people on twitter in your field of expertise you have a huge resource.  A virtual knowledge network to ask questions and help others.  Some people you help may become your customers in the future.  And you’ll learn which makes you even better at what you do.
6. Networking – business is done by networking.  Much of my business is because someone referred me.  Networking is key and twitter allows you to do virtual networking easily.
7. Feedback – You can get feed back from your follows on your tweets or service.
8. Brand – twitter is just another way to expand your brand.  If you don’t do it someone else will.  I’ve seen many Bob Proctor copy cats on twitter in the last week or two.  I hope the real Bob was one of the first.

Without a doubt Twitter provides some scope for businesses and many social media companies are using twitter for campaigns. Some say that twitter is not for everyone based on recent studies and the data on twitter suggests that only certain type of businesses can benefit from twitter significantly. Research shows that over half of Twitter’s outbound traffic is to content driven sites. Studies indicate that less than 10% of outbound Twitter traffic is to transactional sites like retail. It is important to do adequete research to implement the right seo strategy so that you dont waste valuable time.

SysComm is a team of SEO experts with excellent knowledge of Internet Marketing, Search Engine Marketing, online reputation management professionals and has been using white hat SEO techniques for years. We provide affordable SEO service packages which include creating Internet marketing strategies, SEO services and search engine marketing plans. Please contact us to discuss your internet marketing strategies or to claim your free social media marketing analysis report card today!

Now that you know the benefits of using Twitter in your online marketing strategy, please check out the twitter tools you may want to use to manage your twitter campaigns. We will look forward to hear your experiences and success stories you may have to share with us.

Related posts:

1. Twitter Rules Businesses Must Know
2. Growing importance of online video marketing
3. 50 Cool Twitter Tools for Tweet Tracking
4. What to include in your Social Media Marketing Strategy?