Google allows anyone to research anything quickly and easily, therefore it is important to know how to manage your reputation online. With websites such as ciao.co.uk, blagger.com and various forums and blogs being favoured by Google because of their regular content, tackling the problem isn’t easy.

Online Reputation management is a common issue online at the moment, as web based businesses search for customers to form a profitable business. As a result any bad publicity online can affect your rating s and performance. Most people perform searched and it is important to ensure that when a customer Google’s your brand they get nothing but positive listings and glowing reviews.

One thing to bear in mind is that online reputation management is not as easy at it may seem, and there are many errors that can be made along the way. Here are a few basic mistakes in reputation management.

Fake user accounts on reviews websites

There are review websites such as e-customer-review and blagger.com that allow users to review websites, products and services. They do get ranks and a search on google will bring up a front page listing for one of these sites.

It can be tempting make your own account and give feedback for your own company, anonymously of course. When businesses do this it rarely works as the ‘positive’ reviews they leave for their own company tend to be left the day the user account has been created (which is obviously suspicious), is one of the only positive reviews on the page and is generally the only review that user account has done.
Comments on blogs

Blogs are written, and are favoured by Google because it provides content for searches . Furthermore, when comments are written on blogs, the blog post itself is kept fresh with content, which ensures that Google spiders it more frequently and ranks it higher. When you have a negative blog post about your company or website, it is best not to post a comment defending your company becuase:

* It adds content to the negative reviews and boosts the rankings

* It can lead to more feedback comments that may be detrimental to your business reputation

You are able to spot a company that has done this because they’ll have a lot of reviews giving them negative reviews and terrible feedback, and then several reviews giving them 9/10 or better, with great feedback. Just as with posting comments on blogs, the more fake reviews you add, the more content is added to the reviews page, the more links that are generated to the reviews page (from your fake user account profiles) and the better the negative reviews rank in Google.

Building your own reviews website

In order to do this, it needs to be done correctly. You may want to make sure that the website is hosted on a different server to yours, registered to a different company, and features unbiased reviews of all of your competitors. For example a reviews website for your business that gives competitors bad comments would be unacceptable (except for you of course). Once it is hosted on your server will quickly be identified and could damage your online reputation.

Reputation management requires experties and a subtle approach. When done right however, it’s one of the most effective forms of online marketing.

SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant. To know more about our services or to claim your free social media marketing analysis.

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