Featured, Online Marketing Strategy, Search Engine Marketing, Search Engine Optimisation         No comments

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Pay per click adverting is being used nowadays by most online businesses in their Internet marketing strategies. Although PPC search marketing has quite straightforward guidelines of use, its effectiveness in terms of clicks and conversions is highly dependent on the quality of your ad copy. As a SEO consultant, SysComm …

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Google Feedburner is a free service designed to help you make the most of your RSS feed from your blog. Feedburner basically takes your default Wordpress feed, and automatically adds other functionalities to it. It provides not only custom RSS feeds but also management tools for all bloggers, podcasters or …

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One of the most commonly asked questions nowadays by those managing the Internet marketing strategy of a business is:  How do I get my website promoted for free? Any SEO consultant will understand the need of website promotions, because it automatically leads to driving traffic to your website, increasing the …

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In our last post we talked about the importance of creating a Sitemap as part of your Internet marketing strategy and its effectiveness for your SEO marketing efforts. One of the tools that allow you to upload and submit your sitemap is Google Webmaster. However, the importance and the benefits …

 Featured, Online Marketing Strategy, Search Engine Marketing, Search Engine Optimisation         8 comments

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The notion of sitemap is not a new one neither for SEO consultants nor beginners in SEO.  However, it looks like not all online businesses understand the importance of having a sitemap as part of your Internet marketing strategy.
Briefly, a sitemap is the map of your site. This should have …

 Featured, Online Marketing Strategy, Online Reputation Management, Social Media Analytics, Social Media Marketing, Social Network Analysis         2 comments

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Businesses are engaging nowadays more and more in Internet marketing strategies. They are making efforts to implement a good  Internet marketing strategy, struggling to get members on social networks and to keep them engaged. However, there is still the question of which metrics should be monitored from your online reputation …