Featured, Online Marketing Strategy, Search Engine Marketing, Search Engine Optimisation         1 comment

Internal linking structure is commonly known as website navigation and it is an important part of a Search Engine Optimisation. Internal linking is a fundamental requirement for your end user and search engine spiders. The internal link structure of a website is a search engine optimisation factor that is often …

 Featured, Search Engine Marketing, Search Engine Optimisation         No comments

Search engine spamming substantially increases the possibility that a website will appear at the top of the search results for a certain keyword. Companies that use unethical SEO marketing strategies to improve their search engine positions get penalised sooner or later.
Search engine spamming can increase the chances of a website …

 Featured, Search Engine Marketing, Search Engine Optimisation         1 comment

A vast number of business owners who make a decision to run their own SEO marketing have limited experience in SEO and often turn to the internet for guidance. There is plenty of information about SEO (Search Engine Optimisation) available on the web and as a result some have the …

 Featured, Online Marketing Strategy, Search Engine Marketing, Search Engine Optimisation         1 comment

Although for professional search engine optimisation consultants the notion for robots.txt is very familiar, for those who have just began their journey into the world of SEO it might not be so clear. Basically, a robots.txt will tell search engine spiders coming to crawl your website about the directories and …

 Featured, Online Marketing Strategy, Search Engine Marketing, Search Engine Optimisation         3 comments

Both beginners and professionals of search engine marketing and SEO should have a good understanding of the importance of link building as an essential ingredient in ranking your website highly on the major search engines. However, as an SEO consultant, I consider there is no harm in refreshing your memory …

 Featured, Online Marketing Strategy, Social Media Analytics, Social Media Marketing, Social Media Strategy         3 comments

Social media is no longer seen as a fad, and most businesses are now including in their online marketing mix social media marketing strategies. Small or large brands have their own Facebook Fan Page, few Twitter accounts, a blog and strong presence on various other social networking sites. But how …