More and more businesses are using blogs as part of their search engine marketing strategy, for both online reputation management purposes and search engine optimisation. From an online reputation management perspective, the relevance of blogging is quite straightforward. However, from the point of view of a SEO consultant, the impact of blogging is not that easy to handle. As to help businesses handle their online marketing strategy in a more appropriate way, we have gathered research data and stats from Top Rank and HubSpot surveys. These are trying to point towards the impact of blogging on SEO marketing, as part of your search engine marketing strategy. Here are some of the questions and their results:

1. To what degree are marketers using blogs as an SEO asset?

-          95% of the respondents incorporate blogs as part of their search engine marketing and SEO marketing efforts,

2. Do blogs deliver on their SEO promise?

-          87.4% of respondents “successfully increased measurable SEO objectives as a direct result of blogging“,

3. How important are blogs as part of an SEO strategy?

-          90% mentioned blog as significantly important, important or as a primary SEO tactic,

-          only 10% rated is as somewhat important or irrelevant.

4. What SEO functions do blog(s) serve for you?

-          most respondents mentioned creating new and optimised content as the main function,

-          second most relevant for the survey’s respondents was linking from blog posts to optimised website content,

-          very high relevance is assigned to attracting external links,

5.  In what time frame do you typically start to see an increase in measurable SEO marketing performance indicators as a result of blogging?

-          94% of bloggers reported seeing measurable benefits within 12 months!

6. What are the most important measures of success when using blogs as part of a SEO marketing effort?

-          most respondents indicated increasing company site’s traffic,

-          a great majority mentioned increasing company’s leads/sales,

-          quite important seem to be: increasing company site inbound links, increasing blog referrals to leads and increase company site ranking.

7. What have been the most common objections from internal or external clients to implement blogs?

-          67.2% cited resource issues as the most common objection to implementing a blog,

-          issues with content sourcing (42%) or simply not seeing the benefit (35%).

8. Companies that blog have 55% more visitors:

9. Companies that blog have 97% more inbound links:

10. Companies that blog have 434% more indexed pages:

Implementing a blog has become part of every business’ search engine marketing strategy. However, it is a difficult task to sustain it throughout time and get measurable goals. As a SEO consultant, SysComm understands the pressure businesses go through because of this.

We would love to hear more from you on this topic. If you have included blogging in your Internet marketing strategy or are already measuring its impact on your search engine marketing strategy and search engine optimisation, please share your experience with us! SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant.

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