In the last couple of years we have noticed that social networking sites are getting more popular day by day.  They are increasingly gaining popularity in the UK also according to the latest research data released by Hitwise UK. Both in the number of visits registered per week and in the top overall search terms, social networking sites rank second after search engine ones. Social networking is gradually getting more and more interest from the active online population.

Hitwise UK places Facebook second in their top for websites ranked by visits for the week ending 16/01/2010. YouTube has 1.81%, ranking second as a social networking site. Furthermore, YouTube ranks first according to the report on entertainment websites, according to the same report.  Research also indicates that most of these networks are sending the traffic to other content driven websites.

Google continues to lead as a search engine (67.64% holds Google.co.uk, 12.57% holds Google.com traffic out of all search engines in the UK) while Facebook maintains its leader position as a social networking site. Hitwise UK reports indicate as top three social networking sites for the week ending 16/01/2010: Facebook (51.60%), YouTube (16.10%) and bebo (2.26%).

Through their activity, the Internet users in the UK are gradually transforming social networking sites in the main source of Internet traffic. As latest research shows, Facebook is now competing for a first position with the giant search engine Google.

The data mentioned above is a proof that it is high time for all businesses to create an online presence on all relevant and important social media platforms. Businesses need to become involved in engaging their customers and increasing awareness of their brand. That can be achieved through a professional use of social media strategies. If you are not sure about how to create and manage your company’s presence in social media, and you would like to get the help of a professional team, then please contact us on 020 8427 4303 or check here the social media marketing services we provide. SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant.

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