Advantages of Location-Based Internet Marketing
In our yesterday’s blog, Location-based Internet marketing is the future, we have discussed about the importance of this new feature from both an Internet Marketing as well as a search engine marketing perspective. Also, we have provided you with few of the latest example on how social networks use location-based Internet marketing (Foursquare, Twitter, Yelp, Meetup).
This new technique brings along a number of advantages for marketers that they need to be aware of. Location-based Internet marketing is an effective new social media technique for all businesses since it brings along a number of advantages.
From a marketers perspective the advantages of location-based Internet marketing would refer to:
- Capturing your target easier! Use location-based marketing to differentiate your business from your local competitors.
- Increasing Impulse Buying! The real time delivery of advertising prompts benefits of immediate response. Example: Get 50% off on boots if you come into our store in the next 30 minutes!
- Developing stronger one-to-one relationship marketing! Consumer purchasing history can be examined, thereby enhancing future marketing messages.
- Increased psychological nurturing! It helps in building brand recognition and loyalty among your customers by giving them more attention.
- Increased return on investment (ROI)! Through repeat or additional consumer purchases during a visit.
We would love to hear more from you on this topic. If you have already integrated location-based Internet marketing in your search engine marketing strategy, share your experience with us! SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant.
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3:39 pm
Location-based Internet marketing has the future indeed. Of the advantages mentioned perhaps the most important one at this moment is the possibility to differentiate your business from your local competitors.
Right now this often means that a lot of your local competitors are not even in sight yet, as they have not yet been implementing their internet marketing this way. As the latest surveys prove that last year the majority of the internet searches included a street, city, state, country or other local keyword, it’s obvious that action should be taken.
To take things one step further companies should already keep an eye on how they would like to implement location-based internet marketing before they have their website made and get their SEO tactics to tune in.
We at MindYourOwnBiz! use the principle of
III = Intelligent Internet Integration, which offers a company the ideal mix between the conventional marketing strategies and the new media, such as the internet and gsm.
Companies that promote a product or service that offers their local customers nothing extra compared with other suppliers, should use the fact that they are in their prospects vicinity as such an additional pro (e.g. nearby location, ease of visiting the store to look at the product before they buy, no delivery charges, within an X mile radius no visiting cost when their service is called upon, etc).
Jason Tarquin
http://www.mindyourownbiz.co.cc
´s last blog ..Mind Your Own Business!