1. Create a well designed and interactive Fan Page on Facebook
Advertising your brand’s page is always extremely important fro your Internet Marketing strategy. There are so many examples out there where Brands have standard Facebook Pages, only a basic logo is displayed. Using the entire space will make your brand stand out. One of the greatest features of Facebook page is that you can link directly to specific tabs. Try and integrate Applications to increase engagement.

2. Add business contacts
You may already have a list of friends, clients, associates and people you know from your networks. You may want to tell everyone that you have a launched Facebook Fan page now and invite them to see it and become a fan if they like it. But before you start adding friends/fans on facebook you need to ask yourself what you want to achieve with your account, how you want to brand yourself and who you want to target.

So first step after you create your Fan Page or Fan Group is to mention the email accounts of your friends and professional networks, this will help in automatically generating interest of your profile amongst the people who are already on Facebook. To ensure that you are continuously growing your network of friends do this on a regular basis.

3. Engage your group
Facebook and other social media networks are just the tools to help you engage with your community. They won’t make difference if you don’t make a difference. People share if they like what you suggest and word of mouth is incredible for building your brand and powerful social media networks like Facebook will amplify you world of mouth reach.

Work and constantly update Fans with interesting ideas, discussions on new buzz, your special offers only for Fans. Invest time in writing a good blog on postereous and link it to your Facebook Fan Page. Make sure your topic is the one that interests you and your target audience. Make product videos of product if you are have an online retail outlet or use blogradio to make radio channel and entertain your audience. You may also organise contests where lot Fans show participation. Always try to be creative and unique. Don’t forget to analyse this from Facebook Insights and measure your audience response to tweak your activities and make them work for you.

4. Show you care
Many Big organisations have thousands of Fans on Facebook and hundreds of follower on twitter but they don’t care. There fans will stop following them if they don’t get the desired response back. However this is an opportunity to get ahead in the game. Build your own share, build your brand before others take it. Make your you tag Fans in photo’s where you organise a event. Give recognition to the winners if you have organised a contest.

5. Add a Facebook Fan Page Widget on your website
Facebook has a pretty cool fan page widget that you can add to your website. Facebook Page owners can now add the Fan Box, a Facebook Connect-enabled widget, to their website to bring content from their Facebook Page into their site and convert visitors into fans on Facebook,” If you have a widget on your website any facebook users can click on the widget and add himself as a Fan of your blog. All you have to do is make a nice widget for your website to let your site visitors become your fans in couple of seconds.

6. Exclusive Facebook Offers, deals, coupons, discounts
Make sure you send email newsletter offers to your existing customers to become your Fan to avail the latest Facebook Offersor deal you are promoting. You will see this not only will generate direct business but also increase your Fans. Also send “updates to fans”. One of the greatest features of creating a Fan Page is that you can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Make sure you give special offers to people who refer you new Fans. People become interested in a product or service because they see that a trusted friend has become a fan of it.

7. Repost Comments By Other Users
Don’t forget to leave comments or tags on other people’s photos and videos as this shows your genuine interest and encourages them to become your friends. The most important thing is to actively engage with your audience and always create a two-way communication.

8. Always make sure you leave links to your facebook Fan page – on other websites, networks and discussion boards.

9. Believe in what you’re doing
whether it’s your personal brand, or the product you represent – or you need to get out now!

Checkout top 30 Facebook Fan Pages – Jan 2010 here.

SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant. To know more about our services or to claim your free social media marketing analysis, fill up the contact form or email us on info@syscomminternational.com.

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