Google Feedburner is a free service designed to help you make the most of your RSS feed from your blog. Feedburner basically takes your default Wordpress feed, and automatically adds other functionalities to it. It provides not only custom RSS feeds but also management tools for all bloggers, podcasters or other web-based content publishers. Its use brings advantages for both your search engine marketing strategy and helps in search engine optimisation . Google Feedburner allows you to use features of traffic analysis and an optional advertising system.

For those who are focusing on increasing the effectiveness of their search engine marketing strategy, a tool like the Google Feedburner can bring a great number of advantages:

1. Allows you to keep track of the number of subscribers you have on your feed.

2. Gives you the option to move the URL of your blog or site and keep the same Feedburner address. This way you will not risk losing readers.

3. It allows readers to subscribe via email to your feeds. Readers can be directly updated into their inbox.

4. It reduces the loading time of your website by re-hosting the feed. Also it allows aggregation of multiple feeds on a page without increasing the loading time.

5. Google Feedburner ‘Flares’: It offers your subscribers an easy way to email, tag, share or simply act on the content published. The FeedFlare helps in promoting your blog and should therefore be placed at the bottom of each post.

Let us know if you are using Google FeedBurner and have noticed any other advantages that we might have misses! We would love to hear from you if you have any questions related to this topic! SysComm is an Internet Marketing, Search Engine Marketing, Social Media and SEO Company. We provide a complete service package including Internet marketing strategies, SEO services and search engine marketing. SysComm is also an SEO consultant.

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